Direct mail is one of the oldest marketing tools in the book. As soon as the postal service allowed people to send mail back and forth, marketers were utilizing it to send advertising messages. Over time, the quality of direct mail has eroded to the point that it’s been labeled “Junk Mail” by most people. Internet marketing is following the same path, with spam plaguing e-mail in boxes and Twitter feeds. But if you want to have success you need to be targeting the right people, making your offer as personalized as possible, and then optimize your campaign on an ongoing basis. People are bombarded with advertising messages every day, and they have developed powerful blinders to ignore most marketing messages. By looking at some areas where direct mail fails, you can take away some lessons to make sure you don’t become just another ignored message. Read the full article →
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One of the big issues that will confront any business blog is actually finding people to read it. You could have great ideas, interesting content, consistent posts, in fact maybe it’s the best blog in the whole world! But if all your effort is only reaching your mom and the other two people you told about it then I think its time for a new promotion strategy. Enter StumbleUpon. If you haven’t heard of StumbleUpon, you’re not alone. It is not as well known as Twitter or Digg, but its power to drive traffic to your business blog is unparalleled. So are you interested in doubling or tripling your blog’s traffic? Here are five tips on how to use StumbleUpon to do just that. 
