With today’s emphasis on social networking and media, it seems like every business in America has a blog. And that’s a good thing, blogs help businesses connect with their customers as well as create a lasting brand image. But having read a great many of these business blogs, I’ve ran into a couple of archetypes that a majority of blogs fall into. So without further ado I give you “If Business Blogs Were People: 5 Types of Business Blogs”. Read the full article →
A disease is inflicting a huge amount of damage on businesses all across the world. It attacks them where they can be most vulnerable, the landing page. The disease is TMI, or Too Much Information, and it might be impacting you and you don’t even know it. But don’t worry, its easily cured. Below I’ll show you a landing page suffering from TMI, and then show how it can be cured. Together, we can rid the world of the scourge of TMI. Read the full article →
Google Analytics is a very powerful tool that can help you understand and optimize your web presence. Whether you have a blog, e-commerce store, or just a general site for your business, Google Analytics is an essential tool that you need to be using. Best of all, it’s free! But even though it’s free it doesn’t have a shortage of features. In fact, it can be pretty overwhelming when you first start. Below I’ve compiled some great resources that start off at beginner resources and take you all through way through to advanced techniques. Read the full article →
Today I’ll be bringing you the first in what will be an ongoing series – Grading the Landing Page. In this series, I’ll be following promotional materials to their subsequent landing page. Once I get there, I’ll go through some of the positives and negatives that I see. I’ll be giving my opinion on what I think is or isn’t working, and what I would do to improve. Note: This is purely my opinion and not based on any analytical data.
I’ve seen my fair share of landing pages, and I’ve had a great amount of experience optimizing them to maximize the amount of leads they generate. I’ll be taking a look at a variety of different landing pages out in the wild, and stacking them up against best practices. Some get and A, while others get an F. While I grade these landing pages you’ll be able to learn some key points that every single one of your landing pages should have, as well as things you should steer clear of. Read the full article →
