Direct mail is one of the oldest marketing tools in the book. As soon as the postal service allowed people to send mail back and forth, marketers were utilizing it to send advertising messages. Over time, the quality of direct mail has eroded to the point that it’s been labeled “Junk Mail” by most people. Internet marketing is following the same path, with spam plaguing e-mail in boxes and Twitter feeds. But if you want to have success you need to be targeting the right people, making your offer as personalized as possible, and then optimize your campaign on an ongoing basis. People are bombarded with advertising messages every day, and they have developed powerful blinders to ignore most marketing messages. By looking at some areas where direct mail fails, you can take away some lessons to make sure you don’t become just another ignored message. Read the full article →
You’ve spent lots of money and countless hours perfecting your web presence. You’re certain that you’ll be immediately deluged with qualified leads. But when you flip the switch and it goes live, it’s not quite working how you expected it. This happens more often than not, and can be discouraging. While there are best practices that you can follow, online marketing and lead generation isn’t quite an exact science. Of course you can use Google’s Web Master Tools to conduct A/B testing on your content, but how can you know what parts of a page are working and what parts are not? Now you can find out by using specialized analytics software that records, monitors, and analyzes how your visitors interact with your website. Continue reading and I’ll tell you about two different tools that you can use to find out EXACTLY how users interact with your site and landing pages. Read the full article →
Google Analytics is a very powerful tool that can help you understand and optimize your web presence. Whether you have a blog, e-commerce store, or just a general site for your business, Google Analytics is an essential tool that you need to be using. Best of all, it’s free! But even though it’s free it doesn’t have a shortage of features. In fact, it can be pretty overwhelming when you first start. Below I’ve compiled some great resources that start off at beginner resources and take you all through way through to advanced techniques. Read the full article →