Tips and Techniques for Lead Generation
From the category archives:
In case you haven’t heard, Google is an extremely powerful company when it comes to all things internet. If you look at how your visitors find your site, I’m willing to bet that the overwhelming majority come somehow from Google. Be it organic SEO or a paid AdWords campaign, Google can make or break your efforts online. So what happens when Google decides to “break” you? Here’s a quick story about just that. Read the full article →
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When people go to search for something on Google they have a very specific need. When they arrive at the results page they quickly scan the headline of the top results to determine which page might hold the answer to their questions. For many Google users, they also search the ads placed around the search results. What would you say if I told you that you could have your ad automatically include exactly what they searched for? Not only is this possible, it’s easy. And it is one sure fire way of increasing your click through rates and lowers PPC costs. Read the full article →
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