Tips and Techniques for Lead Generation
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In case you haven’t heard, Google is an extremely powerful company when it comes to all things internet. If you look at how your visitors find your site, I’m willing to bet that the overwhelming majority come somehow from Google. Be it organic SEO or a paid AdWords campaign, Google can make or break your efforts online. So what happens when Google decides to “break” you? Here’s a quick story about just that. Read the full article →
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Direct mail is one of the oldest marketing tools in the book. As soon as the postal service allowed people to send mail back and forth, marketers were utilizing it to send advertising messages. Over time, the quality of direct mail has eroded to the point that it’s been labeled “Junk Mail” by most people. Internet marketing is following the same path, with spam plaguing e-mail in boxes and Twitter feeds. But if you want to have success you need to be targeting the right people, making your offer as personalized as possible, and then optimize your campaign on an ongoing basis. People are bombarded with advertising messages every day, and they have developed powerful blinders to ignore most marketing messages. By looking at some areas where direct mail fails, you can take away some lessons to make sure you don’t become just another ignored message. Read the full article →
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You’ve spent lots of money and countless hours perfecting your web presence. You’re certain that you’ll be immediately deluged with qualified leads. But when you flip the switch and it goes live, it’s not quite working how you expected it. This happens more often than not, and can be discouraging. While there are best practices that you can follow, online marketing and lead generation isn’t quite an exact science. Of course you can use Google’s Web Master Tools to conduct A/B testing on your content, but how can you know what parts of a page are working and what parts are not? Now you can find out by using specialized analytics software that records, monitors, and analyzes how your visitors interact with your website. Continue reading and I’ll tell you about two different tools that you can use to find out EXACTLY how users interact with your site and landing pages. Read the full article →
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Marketing on Twitter is still a new frontier. While there are certain best practices that have been developed in the last few years, it can be difficult to develop a winning strategy. But there are some brands that are seeing a real impact from their Twitter usage, and they each do something particularly well that you can learn from. Here are 7 well known brands that are getting the most out of Twitter. If you put some of these lessons into practice, I guarantee you’ll start getting more out of your Twitter marketing. Read the full article →
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One of the big issues that will confront any business blog is actually finding people to read it. You could have great ideas, interesting content, consistent posts, in fact maybe it’s the best blog in the whole world! But if all your effort is only reaching your mom and the other two people you told about it then I think its time for a new promotion strategy. Enter StumbleUpon. If you haven’t heard of StumbleUpon, you’re not alone. It is not as well known as Twitter or Digg, but its power to drive traffic to your business blog is unparalleled. So are you interested in doubling or tripling your blog’s traffic? Here are five tips on how to use StumbleUpon to do just that. Read the full article →
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