In case you haven’t heard, Google is an extremely powerful company when it comes to all things internet. If you look at how your visitors find your site, I’m willing to bet that the overwhelming majority come somehow from Google. Be it organic SEO or a paid AdWords campaign, Google can make or break your efforts online. So what happens when Google decides to “break” you? Here’s a quick story about just that.
Rick Stratton had done everything right, and his traffic was showing. He had a travel guide that was well trafficked, with many visitors coming to his site from an AdWords campaign he was running. The campaign was very successful, with up to a 4% click through rate.
Then it all stopped.
All of the sudden his ads weren’t being shown anymore, because of a low quality score. When Rick looked to see what he could do to have his ads run again, the AdWords diagnostic tools said that he needed to up his bid. So he went from $.07 all the way to $1.00, and still didn’t have results.
All of the sudden, Rick’s travel site was effectively shut down. And he couldn’t even get a single person at Google to tell him why. Check out the whole store here on his blog.
SEO and PPC advertising are keys to an effective web strategy, and Google is almost the only game in town. What would happen to your business if you no longer ranked in organic search and your AdWords campaign wasn’t even showing ads anymore?
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