It’s easy to start tweeting for business. All you need to do is sign up for a Twitter account and off you go. But without some guidance it can be hard to figure out what works and what doesn’t when tweeting for your business. Luckily for you, there are a lot of kind folks out there that want to share their wisdom when it comes to business tweeting! If you’ve read my 6 Tips for Generating Leads on Twitter then you’re off to a good start. But its a long road to becoming a Twitter marketing expert (I still learn something new every day). So without further ado here’s 30 amazing articles that include how to’s, tips & tricks, techniques, and resources. I guarantee that if you read these you’ll not only be well on your way to being a Twitter expert, but you’ll start seeing a real impact on your business too.
How To Guides:
1. Twitter 101
Twitter’s official guide to business tweeting. This is a great starting point for anyone tweeting for business.
Great article from TwiTip from the perspective of a reluctant business tweeter.
3. Use Twitter for your Business the Right Way
Great article by Aira Bongco on how to effectively tweet for your business.
4. Twitter 101 for Business (Presentation)
A quick presentation from Twitter that will give you a quick overview of their Twitter 101 mentioned earlier.
5. Building an Effective Business Profile on Twitter
In this article, Michael Gray goes through the basics of tweeting for business.
6. HOW TO: Create Custom Twitter Backgrounds
Here’s a great resource from Mashable that helps you create your own custom Twitter background, a must have to separate yourself from the competition.
7. Build Your Thought Capital on Twitter
Josh Sternberg shows you some basics for establishing thought leadership using Twitter.
8. 40 of the Best Twitter Brands and the People Behind Them
Another great article from Mashable that takes you behind the scenes of some of the most successful businesses using Twitter.
9. HOW TO: Get Retweeted on Twitter
Getting retweeted lets your company’s message spread fast and far. Here’s a great how to guide on how to get retweeted.
10. HOW TO: Leverage Twitter for Hiring
Lots of emphasis is put on the branding and marketing aspects of Twitter, but here’s a good article showing that using Twitter can do even more for your business.
11. Mashable Twitter Guide Book 2009
Mashable has some amazing resources for all businesses using Twitter, and here they’ve provided a very comprehensive guide to using Twitter.
Tips, Tricks, and Ideas:
12. Tweeting for business: tips from 140 Characters Conference
An interesting article that broaches the subject of business tweeting and ROI.
13. Multiple Twitter Accounts In Business
This article shows a few different opinions on the subject of having one or multiple Twitter accounts for a business.
14. Make Social Media a Business Tool, Not a Distraction
An interesting article that discusses the effect Twitter has on productivity.
15. 20 Must Read Beginner Twitter Tips for Small Business Owners
This is a great list of tips for any small business that is using Twitter for marketing and branding.
16. 5 More Things You Do To Get Business On Twitter
A quick list of some great ideas by Chris Johnson of Guerilla.Me.
17. 8 Ways that Twitter Can Grow Your Freelance Business
You don’t have to have a company to tweet for business! Here’s a great list of ways freelancers can leverage Twitter for business.
18. 5 Uncommon Ways Your #Business Can Use Twitter
Most businesses just see Twitter as a way to promote their product or service. In this artice, you’ll find 5 other ways that your business can be using Twitter.
Great case study from CNN about how one small business made $70,000+ using twitter. Hows that for ROI?
20. “Tweeting” for Business: Top 5 Dos and Don’ts
Quick list of business tweeting dos and don’ts
21. Tweeting 101: How To Use Twitter Effectively For Your Business
Some basics on leveraging twitter, including how to utilize Twitter’s real-tim search
22. 2 Business Reasons to Tweet
Here’s a thought provoking article on 2 reasons your business should be tweeting, and 2 reasons why you shouldn’t.
23. 7 Secrets to Tweeting Your Corporate Culture
Just sending out product announcements, auto-tweets, and other boring content isn’t the way to promote your brand on Twitter. This great article featured on Mashable gives some great tips on how to tweet your corporate culture to really further your brand.
24. 5 Twitter Tactics for Building a Stellar Brand
Another Mashable article on building your brand on Twitter. This one features a great tip on monitoring your reputation using Twitter.
25. Social Media for Business: The Dos & Don’ts of Sharing
A very interesting article that has some great tips on getting the most out of Twitter. I especially like the concept they have of not being a “Social Schizo” by keeping a consistent voice with your tweets.
26. 10 Twitter Tools to Organize Your Tweeps
If you’ve read all of these resources and put their ideas into action, you probably have a lot of followers! Here’s 10 tools that can help you get a handle on all of your followers.
27. Dude – Dell’s Making Money Off Twitter!
Dell may be the most successful brand on Twitter, having sold $3,000,000+ of merchandise directly from Twitter-related deals. Here’s an article from Wired that talks about their success.
28. Five Smart Ways to Tweet for Business
This great article described 5 different types of business tweets, and when to send them.
29. Twitter Marketing Strategies – Tweeting With the Best in the Business
Here’s a great article to get you started with developing a Twitter-based marketing strategy.
30. The Proper Way to Pitch on Twitter
Lot’s of marketers bombard their followers with pitches, but they can end up failing and lead to UnFollows. This article can help you sharpen your Twitter Pitching skills!
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