Comments on: Does Your Landing Page Suffer From TMI? http://www.professorlead.com/2009/09/does-your-landing-page-suffer-from-tmi/ Tips and Techniques for Lead Generation Fri, 25 Sep 2009 18:33:27 -0700 http://wordpress.org/?v=2.8.2 hourly 1 By: Tom Greenhaw http://www.professorlead.com/2009/09/does-your-landing-page-suffer-from-tmi/comment-page-1/#comment-15 Tom Greenhaw Tue, 22 Sep 2009 20:02:30 +0000 http://blog.professorlead.com/?p=88#comment-15 Thanks for the feedback Phil! Bit off-track but I like your series on integrated lead generation - others can check it out at http://www.phillauterjung.com I agree that phone numbers can be off putting on certain landing pages, depending mostly on what type of business you're in. Most of my experience comes from enterprise software sales, and I always liked to get a phone number so I could get a call out to new prospects. But for some markets I think having the Phone Number field optional is definitely the way to go. Thanks again -Tom Thanks for the feedback Phil! Bit off-track but I like your series on integrated lead generation – others can check it out at http://www.phillauterjung.com

I agree that phone numbers can be off putting on certain landing pages, depending mostly on what type of business you’re in. Most of my experience comes from enterprise software sales, and I always liked to get a phone number so I could get a call out to new prospects. But for some markets I think having the Phone Number field optional is definitely the way to go.

Thanks again
-Tom

]]> By: Phil Lauterjung http://www.professorlead.com/2009/09/does-your-landing-page-suffer-from-tmi/comment-page-1/#comment-14 Phil Lauterjung Tue, 22 Sep 2009 15:43:50 +0000 http://blog.professorlead.com/?p=88#comment-14 Tom, Excellent point! Your Photoshop sledge hammer did a great job :-) There are many opinions on this subject, but most agree with the less-is-better approach. I would suggest even leaving off the phone number request for the initial contact form - or at least making it optional. The main goal of landing pages is to at least engage the prospect and you are right when you say they will hit the back button if you ask for TMI. You can always ask for a little more info each time they return to learn more about your company. I subscribed to your RSS and look forward to more good insight from you. Best, Phil Lauterjung Tom,
Excellent point! Your Photoshop sledge hammer did a great job :-)
There are many opinions on this subject, but most agree with the less-is-better approach. I would suggest even leaving off the phone number request for the initial contact form – or at least making it optional. The main goal of landing pages is to at least engage the prospect and you are right when you say they will hit the back button if you ask for TMI. You can always ask for a little more info each time they return to learn more about your company.

I subscribed to your RSS and look forward to more good insight from you.

Best,
Phil Lauterjung

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